Our Team

CHIEF EXECUTIVE OFFICER


Miranda

MIRANDA MAPLETON. Miranda looks after all things White Swan. As a Director in global organisations like PepsiCo and Mars for over 17 years, she understands the demands that everyday life can place on our ability to stay healthy and is passionate about seeking ways to help others create a lifestyle that promotes wellness. When she’s not ‘White-Swanning’ she’s usually out walking or running in the West Country hills!

 

ACCOUNT DIRECTOR

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TERRI DAVEY. Terri brings a passion for great service delivery and the opportunity to make a real difference for people from her many years senior management experience within the Service Industry. When not working, amongst other things, Terri enjoys taking in the joys of the countryside with her family and very energetic new puppy!


TRUSTEES

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DEBBIE SIMMONS. Debbie founded her own highly successful multi-million- pound marketing agency The Big Kick, working with clients like PepsiCo, Whitbread, Nivea, Muller and General Mills. With 25 years of experience working across a variety of industries and business challenges, she brings a wealth of expertise, energy and enthusiasm to White Swan. She’s also a big yoga lover and has perfected an impressive headstand!


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JOHN CLIFT.
John has been a technologist professionally since 1985, and by inclination since his childhood. He spent 25 years at the Walt Disney Company where he was an Executive Director for Walt Disney International, leading the Data Technology team. He is currently an independent consultant and business advisor.  Following studies at the Oxford Said Business School, he has also developed his Scenario Planning practise, a fascinating and productive approach to strategic thinking. He’s our IT and data guru, and he helps guide us to make the most of data.  John is also a writer and musician.

 

paulPAUL CLIFT. Paul is a Consultant Cardiologist at the University Hospital Birmingham as well as a National Institute for Health Research Cardiovascular Specialty Lead. He has also been an Honorary Consultant Cardiologist at Birmingham Children’s Hospital NHS Foundation for 10 years. Having spent over 20 years working in the NHS, he brings a wealth of clinical experience and a passion for innovation that will enable better patient outcomes – whether through prevention or treatment, especially in the rare diseases area.


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PHILIP HEDGES. 
Philip co-founded the highly successful UK business advisory and chartered accountancy firm Ecovis which has won numerous professional awards and is represented in over 60 countries. He has a passion for philanthropy and helping entrepreneurs succeed and brings extensive experience to White Swan. He enjoys most outdoor leisure activities and the conservation of heritage sites when he’s not appreciating the arts in the city.


VOLUNTEERS

We are lucky to have over 45 volunteers with expertise in different fields, including data science, computer science, insights, marketing, health, medicine and environmental science. If you are interested in volunteering please click here.


OUR FRIENDS AT BLACK SWAN

We are grateful for the support of Black Swan who also give us access to over 250 staff across the globe ‘at cost’, with specialist expertise in data science, insights, software development and solutions architecture.

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